How to reach the Top Ad Positions ?

Quality is given extra consideration when Google determine which ads appear in the top positions above the natural search results. Google use the same formula for ad position which is based upon your Quality Score and CPC bid. However, to ensure the highest-quality ads show above the search results, only ads that exceed a certain Quality Score and CPC bid threshold are eligible to appear in these positions !! The CPC bid threshold for these positions is determined by the matched keyword's Quality Score – the higher the Quality Score, the lower the CPC threshold.